Filed under: Features, GPS
Each week Ross Rubin contributes Switched On, a weekly column about the future of technology, multimedia, and
digital entertainment:
src="http://www.engadget.com/media/2006/04/garmin_nuvi.jpg" alt="" />Digital convergence makes for some strange
bedfellows; these often turn out to be little more than a one-thing fling. Last year, for example, Olympus fumbled
after spending big on a SuperBowl ad with the m:Robe 500, an attractive hard disk-based digital music and photo display
device with a camera
unworthy of the company’s heritage. The m:Robe 500 could not play video, but its large screen
indicated a dilemma common to many products in this emerging category. Go too small and you have an unsatisfying visual
experience. Design a player too large and you lose portability.
The most successful digital portable video
player to date has been Apple
’s iPod
with video, the apologetic name of which serves as evidence that Apple was
unwilling to compromise the device’s appealing size for a very large screen. But Apple’s competitors have been missing
the mark in terms of targeting the video player at a market that has embraced wisps of products such as the iPod nano
.
Forget the jogger; the driver is a better target for portable video.
As the portable
audio market has been adding such features as PIMs, podcasts, and pictures, the portable GPS
market has also been
adding functionality while shrinking size and prices. As a result, the traditional boundaries between automotive and
personal navigation products is starting to blur and the product category has attracted domestic interest from Sony
,
JVC, and other consumer electronics companies.
Indeed, it has been possible to bring together these functions for years through those perennial
jacks-of-all-trades, PDAs. Garmin has tried several GPS / PDA hybrids and Palm has pushed a GPS it as a key accessory
for its abstractly named LifeDrive Mobile Manager. But GPS customers have shown a preference for dedicated devices.
Probably the best example of this convergence today is the Garmin nuvi. This popular, sleek navigation product includes
a photo viewer and MP3
and Audible audiobook support as well as some travel-friendly features such as a world travel
clock and currency and measurement converters. The nuvi is pricey, but other newcomers to the market like Korea’s
FineDigital are also embracing the slim portable GPS form factor.
While the nuvi 300′s screen isn’t large
compared to other GPS devices and lacks the hard disk of competitors from Magellan and Lowrence, its screen is larger
than that of the video iPod
’s and has the same resolution. What would be unthinkable for hanging around your neck while
jogging is a better form factor for watching videos or looking at navigation maps, but manufacturers might struggle in
marketing a product that has two distinct usage scenarios: in the car and outside of it.
On the surface,
combining video and GPS may seem like creating a Frankendevice. The last thing anyone wants to encourage is distracted
driving, but some simple electronics could prevent video on the main screen while attached to a suction mount. Besides,
several of today’s DVD-based in-dash GPS systems such as those from Pioneer already support DVD video for delivery to
passengers’ screens. As shrinking storage prices make such products more practical, portable GPS systems may do the
same using high-speed wireless technologies such as ultra wideband.
Ross
Rubin is director of industry analysis for consumer technology at market research and analysis firm
href="http://www.npdtechworld.com/">The NPD Group and a contributing editor for LAPTOP
. Views expressed in Switched
On are his own. Feedback is welcome at fliptheswitch@gmail.com.
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