Filed under: Handsets, HTC, T-Mobile, Windows Mobile, GSM, GPRS, EDGE
While we’d secretly hoped we’d see the T-Mobile Dash before September was out, we’ve gotten hold of some internal T-Mobile
documentation that tells us October 16 is the date. We’ve always been told not to look a gift horse in the mouth (whatever that means) so we’re going to keep our mouths shut and just thank the good folks at T-Mobile for seeing fit to launch HTC’s Q-munching Excalibur at all. Keep reading for a transcript of their “Selling Aid” cheat sheet for the Dash — something tells us it’ll pretty much sell itself, but kudos to T-Mob for making sure their peeps are properly informed!
[Thanks, anonymous tipster]
Introducing T-Mobile Dash
The exclusive T-Mobile Dash is a sleek Smartphone with a full QWERTY keyboard that brings e-mail and familiar Outlook right to your phone. Using Microsoft Office Outlook Mobile (R), T-Mobile Dash delivers important information and e-mail on the go. Now you can have your Outlook calendar and contacts up to date and always with you. Easily check e-mail and access Internet information virtually anywhere with T-Mobile’s EDGE network or blazing fast T-Mobile HotSpot wireless broadband. As a bonus, T-Mobile Dash supports myFaves rate plans, which allow customers to choose their top 5 contacts and make or receive unlimited phone calls for one low price.
Availability
T-Mobile Dash launches in all markets on October 16th 2006.
Audience
The T-Mobile Dash is an excellent choice for family-focused working individuals who are trying to master a busy life. They do a lot of personal and work e-mail from their computer and desire a way of doing this e-mail and using Outlook from a mobile phone. They are brand-conscious, tech-savvy individuals who rely on various organizational tools (phone, PDA, home calendar, home/work computer, etc.). They’ve thought of making the transition to a “converged device,” but worry that these devices may be too bulky, too difficult to use or too focused on business applications to meet their personal needs.
Key Selling Points
o. Sleek Device
Sleek Smartphone with a full keyboard
o. Familiar and Easy-To-Use Messaging Options
T-Mobile Dash has the most familiar communication and organization features (personal e-mail and Outlook), plus the ability to share and view pictures, video, and other large attachments.
o. Best Value Data Plan, including high speed Wi-Fi
UNLIMITED access to e-mail, Internet and T-Mobile HotSpot Wi-Fi service on T-Mobile’s powerful nationwide data network for $29.99/month when added to a T-Mobile voice plan.
Key Sales Considerations
o. Perfect handset for customers who want the convenience and access of a Smartphone without the bulk of a converged device like the MDA, and who don’t need or want the ability to edit e-mail attachments or use character recognition.
o. To get the most out of the T-Mobile Dash, use the T-Mobile Total Internet Plan for general GPRS and Wi-Fi data service.
o. Using the T-Mobile Dash with myFaves requires the separate myFaves plan.
Permalink | Email this | Linking Blogs | Comments
SPONSORED BY: BOLD MOVES: THE FUTURE OF FORD Step behind the curtain at Ford Motor. Experience the documentary first-hand.
